🎧 Listen: In today's episode of The Journal podcast, DUALIPA and WSJMag contributor Alan Light explain how a pivotal decision in 2020 helped fuel the pop star's success
This transcript was prepared by a transcription service. This version may not be in its final form and may be updated.
Alan Light: Most musicians were really scrambling to push back their release and say, "Let's wait and see how this sorts itself out. Because if we can't promote, if we can't tour, how's anybody going to hear anything? What mood is anybody in? What kind of music will they want to listen to?" Dua Lipa: And it was scary I think for everyone. And it was scary for me too, because you have no idea what's going to happen or if anyone's going to listen to it, or how long we were going to be in this pandemic. Everything was like a big question mark. I remember at one ...
Alan Light: This is a, not a make or break project for your career, but certainly those second albums are hard. We all know that. Ryan Knutson: But Dua Lipa had to come up with creative ways to promote the album because going on tour and performing to live audiences wasn't an option. Alan Light: She did a livestream event. She did a very big scale, very high production, lots of guest stars, lots of sets, dancers, a very elaborate thing. There was a massive success for her that sold millions and millions ... sold something like 5 million virtual tickets around the world and kept coming up with ways to keep engaging with her fans at a time when she couldn't tour. She couldn't actually be in front of people. That was what it required to be out there.
Dua Lipa: I just want to put on a good show. I always feel like I need to work hard. It's just something that's ingrained in me, I think. I don't know. I don't know. I don't know what it is, but I think at any point I feel like the rug could be pulled from under my feet if I don't want hard enough for it, but I think that's just my personality.
Alan Light: If 1% of that audience signs up for something, you're as big as one of the biggest magazines in the world. If 1% of those people sign up, you have 800,000 subscribers. Dua Lipa: over the world, so it's not just going to be US and UK. I've got journalists from Russia, from Hong Kong, from Nigeria and these are all in the first newsletter and they'll just continue to do...Alan Light: Yeah.
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