At this year’s Cannes Film Festival, heads will turn at a new May-December romance: TikTok, which is 6 years old, has hooked up with the venerable fest, now celebrating its 75th anniversary. How is…
, which is 6 years old, has hooked up with the venerable fest, now celebrating its 75th anniversary.
The 2022 Cannes Film Festival, set to run May 17-28, will provide TikTok users with exclusive livestreaming content from red carpets, as well as backstage moments and interviews with talent. It will all be presented through the official @festivaldecannes account on TikTok. Still, there would seem to be a disconnect between the worlds of auteur cinema and TikTok — owned by Chinese internet giant ByteDance — where the maximum video length is 10 minutes .
Waterworth continues, “There’s a community of very talented filmmakers who are using TikTok as a canvas for storytelling.” He calls out two popular creators, @romanlolo and @americanbaron, who have gained followings for their original short-form films on the app. “We’re constantly looking for new ways to stimulate that community on TikTok to be more creative,” says Waterworth.
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