From a to a $5 Fenty concealer dupe for to a hair mask that’s one-third the price of Briogeo
Photo: Courtesy of retailer I love unearthing a good beauty dupe. Beyond the obvious wallet-friendly perks, there’s something so undeniably gratifying about it — as if you’ve outsmarted the beauty industry and unlocked one of its precious proprietary secrets. It’s for this reason, whenever I discover a new dupe, I cannot shut up about it: I text every beauty lover I know, post about it on Instagram, and share it here on the Strategist.
I’ll start this off! I picked up this E.l.f. concealer at Ulta and fell in love with it immediately. Just like Fenty’s concealer, this $6 one is super full-coverage, so any kind of under-eye darkness or hormonal spots immediately disappear when I buff it in with my Real Technique’s concealer brush. It’s also very matte, so it stays put all day long without having to powder or bake. I also love that E.l.f. has a really awesome shade range so it’s easy to find your perfect match.
$16 for 3 at Amazon Buy $16 for 3 at Amazon Buy Phoebe Gillan, Archiver at Marc Jacobs The Ordinary High-Adherance Silicone Primer Dupe for The Benefit POREfessional Face Primer The Milani Dolce Pink blush is my all time favorite dupe for the Chanel Joues Contraste Blush in Rose Petale. What I love so much about both of them is that they give this really amazing natural flush effect. It gives off something in between a true look of being in the sun and flushed baby cheeks — without any red tones. But the Milani one is only $8!
$10 at Amazon Buy $10 at Amazon Buy Cat Garrett, Partnerships at Purple Muji Tin Candle — Green Log Fire Dupe for Diptyque Feu de Bois scented candle
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