This is how the creator economy changed over the years.
Does the term “creator economy” make you think of some idealistic environment where creativity, authenticity and passion are key values? Where true Michelangelos and da Vincis drive progress through their talents without struggling for food and proving themselves all their lives to get a chance to be recognized posthumously? If so, I’m with you.
Among other crucial players who came onto the scene were salesmen, marketers and mass media . The primary job of the first two was to ensure that consumers keep buying, while mass media heavily stimulated the demand for goods, set trends, and shaped attitudes toward almost everything. At the core of the creative economy concept were individual talent, innovation and exploitation of intellectual property. The spectrum it covered was pretty similar to one of the mentioned cultural industries — design, writing, audio, video content, etc. However, in the case of the creative economy, those activities had to be IT-powered.
The task of the new economic paradigm was to convert customers through engagement and participation. Unlike the consumer economy, where customers just bought what was offered, the creator economy enabled them to participate, interact and add value. It also unlocked the tools for promoting themselves as “products” and monetizing on that.
Conceptually, the current creator economy is an online economic segment powered by a set of interactive digital platforms, marketplaces and tools that enable users to access and create content, as well as monetize it. To sum up, the main goal of the creator economy is to empower the online entrepreneurship of creators by providing them with digital marketing tools and removing any barriers or discrimination.
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