The Crypto Firms That Bought Those Super Bowl Ads Aren’t So Super Anymore

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The Crypto Firms That Bought Those Super Bowl Ads Aren’t So Super Anymore
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Crypto dominated the largest stage in the world with a string of Super Bowl ads. Now those companies are in the spotlight again as their industry falters.

Crypto.com’s Super Bowl ad featured LeBron James telling his younger self: ‘you got to call your own shots.’Crypto dominated the largest stage in the world with a series of ads during Super Bowl LVI. Now those companies are in the spotlight again as their industry falters.

Four crypto firms were most prominent during the football game: Coinbase , Crypto.com, eToro, and FTX. Their spots helped lift total crypto ad spending in February to $73 million, according to the research firm MediaRadar.

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