Out of all the leading Democratic candidates, Bernie Sanders is the one who appears to have officially captured the cool-kid coalition
more than 500 social-media users in California $2,500 a month to promote the former New York mayor on their accounts. The Sanders campaign has about 20 people who work on social media/digital and celebrity outreach, including national director of surrogates. Wong’s personal connections have come in handy , but beyond that, the effort is really just a lot of hustle—sliding into people’s DMs, @’ing them, and so forth.
For Gordon, who’s old enough to have gone to peacenik demonstrations in the late ’60s, leveraging her public persona in support of a political campaign is something new. “I’ve always been wary of being one of those celebrities who’s suddenly just jumping on a bandwagon,” she said, “but if I can use my platform for something meaningful, that’s great.” I asked her why she thinks Bernie holds so much appeal among the cultural cognoscenti. “He’s incredibly authentic.
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