Psy, whose viral hit “Gangnam Style” introduced the eponymous section of Seoul to the world 10 years ago, was not an obvious pop-cultural ambassador—but he became an international phenomenon.
The capital of South Korea makes a good first impression, not least with its infrastructure. This May, Seoul’s ever-expanding subway system opened another addition, an extension of the Shinbundang Line that connects four existing stations. The northernmost, Sinsa, lies in an area popularly associated with South Korea’s world-renowned cosmetic-surgery industry. The southernmost, Gangnam, needs no introduction.
However many Koreans followed that advice, they could hardly have made “Gangnam Style” the first YouTube video to reach a billion views by themselves. A study conducted by researchers at Eötvös Loránd University, in Hungary,that it spread across the world not directly from Korea but outward from the Philippines, where there already existed an avid fan base for things Korean. In Manila, one finds everything from Korean cosmetics on its shelves to Korean dramas on its televisions.
The “Gangnam Style” video makes similar intimations, albeit in a much more lighthearted manner. It opens with Psy reclining, drink in hand, on a chaise longue in the sand. The shot then pulls back to reveal the actual setting: not a beach but a neighborhood playground, one of several mundane backdrops on which the four-minute spectacle proceeds to play out. It takes some effort, ten years on, to recall how bizarre “Gangnam Style” seemed to many Westerners when first they saw it.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Katie Holmes Wears Oversized Pants and a Cozy Winter Sweater in the Summer HeatA 101 style lesson in how to stay (and look) cool.
Les mer »
Skoda Previews The Interior Of The Vision 7S Concept | CarscoopsThis minimalist style will most likely be adopted by Skoda's future production vehicles
Les mer »
We Drive Jonathan Ward’s Ridiculously Cool, All-Electric ’49 MercuryThis classic two-door cruiser could represent the future of customizing in the electric era.
Les mer »
For TikTok's Alicia Mccarvell, Feeling Grief at the Beach 'Is a Sign of Success''I experience this grief every time I do something I held myself back from just a few years ago.'
Les mer »
Open Letter to G7 and G20 leaders: resolve global crises to secure our future - Nature MedicineOpen Letter to G7 and g20org leaders: resolve global crises to secure our future. Correspondence from 23 young global health scholars shashikaLB tivabaral anshumidave and colleagues
Les mer »