The End Of The Road For Ford's Two-Row Mainstream ICE SUVs | Carscoops carscoops
wants to take a step further opting out of the less profitable segments in the ICE-powered range altogether. According to its CEO, Jim Farley, Ford will not compete in the “two-row commodity SUV market” when it comes to ICE-powered models in North America, signaling the discontinuation of certain models or their replacement with EV-only offerings.
It’s worth noting that the term ‘commodity SUV’ refers to models designed and marketed for mass appeal to a broad consumer base. These types of SUVs are typically priced more competitively and often sell below MSRP. Ford currently offers a couple of models that fit this description, including the Escape, and Edge, but not the Explorer and Expedition since these have a three-row layout, which means they do not fall into the commodity SUV category.
in China, featuring a three-row interior with petrol and hybrid powertrain options. However, a more plausible scenario for North America is for a new all-electric SUV to replace the aging Edge, leaving the Edge L as a China-only affair.Two-Row SUVs That Will Survive And Others That Won’t
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