In 2013, Nicholas Lemann explored the history of Earth Day and the ongoing challenges to the environmental movement in America.
The story of the Environmental Defense Fund is illustrative. Rome presents the infant E.D.F. as a raggedy group of amateur activists on Long Island, whose motto was “Sue the bastards!” It helped to get DDT banned in New York and elsewhere, and successfully pushed for water-safety standards nationwide.
The environmental movement had certainly believed that it was playing the big game. Bartosiewicz and Miley estimate that the groups behind the climate-action partnership spent hundreds of millions of dollars in the effort to pass their bill. The organizers of Earth Day never would have been able to get a substantial group of corporate chief executives to sit down with them and negotiate, even if they had wanted to.
The failure of environmental legislation isn’t just a matter of faulty strategy. Part of Earth Day’s success, Rome makes clear, was that it promised short-term, tangible, personal benefits in a way that climate-change legislation cannot. Back in 1970, suburban mothers wanted to protect their children from contaminated air, water, and food; hunters and fishermen wanted their habitats back. The danger of global warming, at least until recently, has been less local and less obvious.
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