Ira “Bob” Born, a candy company executive known as the “Father of Peeps” for pioneering the way the chick-shaped candies are made, has died at age 98.
Born, who died Sunday, was the son of Just Born’s founder, Sam Born, joining the Pennsylvania-based company after he left the Navy following World War II.
“Most notable was his ability to see how Peeps, which were made by hand, could be produced in a mechanical manner. Bob designed the machine that deposits the Peeps Marshmallow Chicks, and his machine was in use for well over 50 years. Bob’s design became the basis for the current marshmallow depositing systems.”
“There was nobody doing that kind of thing,” Ross Born, who served as the CEO of the company, told the Lehigh Valley News. “You couldn’t buy a machine like that. So he built it.”
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