This year, Ferrari for the first time surpassed Hermès as the most valuable luxury company in the world as measured by stock multiple.
This year, Ferrari for the first time surpassed Hermès as the most valuable luxury company in the world as measured by stock multiple, which gauges growth and profit prospects.
Yet in a recent research report, Bernstein luxury analyst Luca Solca posits that Ferrari and Hermès are similar, since both "occupy the pinnacle of the pricing pyramid" in their categories and are "perfectly positioned" to benefit from the surge in the global wealthy. Based on orders, analysts estimate Ferrari could easily sell two or three times its current production. Ferrari's allure was built on scarcity and exclusivity., and other hot models is now up to three years, the longest in its history. Ask any Ferrari dealer about their biggest problem, and they'll say: "Not enough cars, too many frustrated clients.""We have to stay true to our founders strategy, which is to always sell one car less than the market demands.
It's similar to what LVMH Chairman Bernard Arnault refers to as "desirability." It's not enough to make a high-quality product, or an expensive product or one with more features or functions. It has to tug at the heart.Based on Ferrari's soaring prices, you'd think pricing is based on profit demands and Wall Street's obsession with margin growth.
Ferrari is launching more limited-edition and special-edition cars that command far higher prices: The SF90 XX Stradale starts at around $900,000, and all 799 coupes and open-top Spiders were sold out when it was unveiled. The SP3 Daytona, with only 599 units, starts at $2.3 million.
Benedetto Vigna Ford Motor Co General Motors Co Hermes International SCA LVMH Moet Hennessy Louis Vuitton SE Kering SA Ferrari NV Wealth Breaking News: Business Transportation Business Autos Business News
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