Egyptian comedy “Beit El Ruby,” about social media’s disruptive impact on the life of a quirky family, has scored a strong opening weekend in Saudi Arabia, ousting “The Flas…
Egyptian comedy “Beit El Ruby,” about social media’s disruptive impact on the life of a quirky family, has scored a strong opening weekend inThe local farce led by Egyptian superstars Karim Abel Aziz and Kareem Mahmoud Abdel Aziz was released on June 22. It has scored roughly 73,000 admissions across Saudi Arabia, grossing more than $1.1 million in its first frame. “The Flash,” by contrast, garnered a combined total of 91,000 admissions in Saudi cinemas in its first two frames.
The Egyptian comedy is being distributed in Saudi Arabia by Front Row Arabia, the joint-venture between Dubai-based distributor Front Row Filmed Entertainment and leading Saudi exhibition chain Muvi Cinemas. The strong “Beit El Ruby” performance is not a major surprise in Saudi Arabia, where 32% of the growing box office haul – which in 2022 amounted to $250 million – was achieved by Arabic films, primarily Egyptian titles, despite the fact that these only accounted for 7% of total releases.
“We are delighted to see how well ‘Beit El Ruby’ has performed,” said Front Row’s CEO Gianluca Chakra in a statement.
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