TheFlashMovie's big game spot scored first place on SuperBowl ad rankings:
The Flash raced to a first-place finish at Super Bowl LVII, beating out all other ads in terms of social media engagement. Per the data analytics and engagement metrics firm EDO — which scored more than 100 national Super Bowl ads, measuring incremental online engagement immediately after airing — The Flash's big game spot took the number one spot overall with an engagement index of 2373, meaning it performed 24x better than the median Super Bowl commercial.
Other ads to place in EDO's entertainment category include Disney's 90-second Disney 100 spot at #3 , LiveNation's 15-second spot for U2's Las Vegas residency at #5 , and Amazon Studios' 60-second spot advertising Ben Affleck and Matt Damon's NIKE shoe drama AIR at #9 .
Sunday's Super Bowl spot and trailer showcased the return of super-speedster Barry Allen and two Batmen: the Bruce Wayne of Barry's universe and the Batman of an alternate reality home to a younger, powerless Barry . Also featured in the trailer and TV spot was 2013's Man of Steel villain General Zod and the Kryptonian Kara , Superman's cousin also known as Supergirl.
The 45-second Flash Super Bowl spot was Warner Bros.' first big game ad in 17 years: the studio last shelled out for V for Vendetta, Poseidon, and 16 Blocks in 2006. The Flash synopsis states,"Worlds collide in The Flash when Barry uses his superpowers to travel back in time in order to change the events of the past. But when his attempt to save his family inadvertently alters the future, Barry becomes trapped in a reality in which General Zod has returned, threatening annihilation, and there are no Super Heroes to turn to.
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