The pandemic brought in-person corporate events to a halt. Even though virtual events can attract a broad audience, expert event planner Melissa Park, CEO of Melissa Park Events, feels hybrid events are the best solution. Here, she offers 6 tactics for ensuring your hybrid events are a success.
Remember: A hybrid event needs more production than simply live-streaming the in-person content.
Yes, your virtual component needs its own mission and goals since it’s a totally different experience those attendees will be receiving. The two sides of your event cannot be judged the same. We often like to skip the boring tasks and move straight into the fun stuff like decor, entertainment, signage, food and beverage. But the clearer you are on your mission and goals, the more streamlined your entire event and its marketing will be.
“I’ve made it my mission to seek out and surround myself with the absolute best in and out of the events biz throughout the last 20 years,” Park says. “I’ve made intentional strategic moves, including a physical relocation to the U.S. in 2014, that have enabled me to build a thriving global business based solely on referrals and recommendations.”
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