TheGameAwards Creator & Host geoffkeighley Talks Leveling Up Gaming Ceremony To Celebrate An Ever-Evolving Industry
, now in their eighth year, return to the Microsoft Theater in downtown Los Angeles tonight to honor the year’s best gaming titles, notable influencers and upcoming talent., The Game Awards have grown in scale, social media presence and livestream viewers year-to-year amid a decline in linear ratings for most Hollywood awards shows. While such growth may be a motivator for some, Keighley says his north star remains the future of the gaming world.
Additionally, The Game Awards continue to cater to the gaming community’s increasingly online habits, adopting a majorly digital distribution strategy – which in turn has made for drastic growth in livestream viewership. In 2020, The Game Awards jumped 84% in viewership to earn 84 million livestreams, up from 2019’s 42.5 million.
“You live in LA and they’re on the East Coast feed and then three hours later it airs here, that’s crazy that in 2021 we’re still waiting three hours,” he said. “It all needs to happen live for everyone around the world on the internet… that’s why it creates a lot of conversation.” Further incorporating the future of gaming interactivity, Keighley’s taking The Game Awards for a spin in the metaverse this year withconcerts. In the digital space, powered by creation tool Core, players can attend a virtual The Game Awards red carpet, collect prizes and watch the show’s live broadcast.Keighley and The Game Awards have come a long way to become one of gaming’s biggest events that now spans multiple industries.
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