'The Golden Circle by Simon Sinek' by williammeller books book
Why are some leaders more influential, inspiring and innovative than others? Why do some organizations command greater loyalty from customers and employees alike?
The Golden Circle can be used as a guide to vastly improve leadership, corporate culture, hiring, product development, sales and marketing. It explains loyalty and how to create enough momentum to turn an idea into a social movement. And by “why” I don’t mean “to make a profit.” That’s a result. It’s always a result. By “why,” I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist?Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing.
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