Netflix says it still plans on rolling out new account-sharing rules by the end of June in hopes to get more people to actually pay for service.
To say that Netflix has confused pretty much everyone with its promise to end password sharing would be a bit of an understatement. It’s started in a handful of countries, but with different rules. And we still don’t have details about how it’s going to work in the U.S.
But make no mistake: It’s still happening. Netflix in its first-quarter 2023 earnings release said: “We’re pleased with the most recent launches of paid sharing, and while we could have launched broadly in [the first quarter], we found opportunities to improve the experience for members.
“We learn more with each rollout, and we’ve incorporated the latest learnings, which we think will lead to even better results,” the company said, and “we believe this will result in a better outcome for both our members and our business.” Related Fair enough. But we still don’t really know how that’s going to work here. Netflix has previously said that more than 100 million households had been sharing accounts. In 2022, it started a trial program in which accounts could pay more — around $6 per month — to allow up to two other users to use the same account without having to actually live with the account holder.
Related Videos So maybe that’s what we’ll see from Netflix in the next month or two. Or maybe we’ll get something entirely new, like a student discount tied to a university address.
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