Baker, toy store owner, baker, romance writer, baker, baker, baker...
who loves all things vintage”—finds a box of romantic mementos and commits herself to finding the original owner.From one angle—if you squint—you could see the made-for-TV Christmas movie heroine as a rejection of the GirlBoss ethos. Perhaps even a rejection of the concept of work entirely! But these jobs are aggressively, even oppressively gendered, particularly Hallmark’s offerings. In the 2017 production, for instance, the heroine is a bridal shop owner who branches out into wedding planning.
The reality is that running a small business like a bakery is a serious and demanding career that involves dozens of skill sets, from marketing to supply chain management.
Let’s face it, these ridiculously specific fantasy jobs are extremely entertaining; half the reason to tune in is for the pleasure of learning that somebody’s job is running a literal Christmas store and planning the town Christmas parade. The genre’s tropes are nostalgic and therefore small-c conservative almost by definition, but it helps when you aren’t simply beaten over the head with gendered expectations, and men get to be professional Christmas bakers, too.
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