We've updated this list with the hottest new shoes of the week! 🔥
It might sound crazy, but the new Austin, Texas-based startup Atreyu essentially wants to be a Dollar Shave Club for your feet. Here’s how it works: Sign up for the brand’s shoe subscription service and you’ll get one pair of super-lightweight, stripped-down running shoes for $95.
Then, one to three months later, depending on your subscription, you’ll get your next pair for just $75. Alternately, you can just buy a single pair to see what you think when the service launches July 1. Our test team had a chance to run in the shoes and found them to be firm and thinly cushioned—more like a race flat than a supportive distance shoe. They also run a bit snug and wear down fairly quickly, which explains the one- to three-month replacement timeline.
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