The Interactive Game Room Experience Immersive Gamebox Will Be in Deep Ellum By December.
The U.S.- and U.K.-based interactive game experience chain currently has seven location across England and at least one location in each of seven U.S. states, including Texas. Davis says Immersive Gamebox chose to open a new franchise in Deep Ellum because it's an area for socialization and has a deeply-rooted community.
Plenty of residents have voiced concerns online that the demographics and atmosphere of Deep Ellum has been gentrified as new venues move into the neighborhood, especially in the wake of places likeDavis says Immersive Gamebox took great care in choosing a location that fit with its aesthetic and services in the Deep Ellum community.
The Deep Ellum location could be one of three Immersive Gamebox franchises in DFW. The first location opened in 2020 in the Grandscape shopping and entertainment district in The Colony. The third possible location is The Galleria Mall in Dallas, which the company's website says is scheduled to open some time in 2023.