The “It’s Not The Vibe, Stop” Creator Doesn't Care If You Think She’s Problematic

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The “It’s Not The Vibe, Stop” Creator Doesn't Care If You Think She’s Problematic
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“I am harsh. I’m very blunt. I don’t care if I’m misunderstood.”

— she’s different. The short snippets uploaded to TikTok are context-free and undeniably fun. People watch her for the same reason they watch literally anything: entertainment.She has been accused of, she’s called mask-wearing “stupid,” and she frequently uses the words “fat” and “ugly” as insults against her detractors. She also defended the use of swastikas as a way for people to “label themselves” as “racist antisemites” under the banner of free speech.

And turns out yelling at your fans is good for business. Her YouTube subscriptions spiked in January 2022, when she gained 35,000 subscribers, according to Social Blade — the same time the TikTok fan account“I fell in love with her because she speaks mostly what’s on my mind,” said Jesse, who runs @jessezspam and declined to give his last name. He made the account during school break and it’s gone viral from him posting her audio clips out of context.

All of the attention has doubled the sales for her jewelry business, where she sells trendy earrings, necklaces, and rings, Pierce said, which she confirmed via screenshots. As HRH Collection, Pierce has been an online presence for

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