The Memes That Make or Break the Oscars

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The Memes That Make or Break the Oscars
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As traditional viewership of the Oscars has waned, the real-time social-media reaction to the live telecast has become a lifeblood of the Oscars’ bid for relevance

How much do the Academy Awards matter for regular people? Some of that will be determined Sunday night by what the internet makes of the show’s tiniest moments. It could come down to something as simple as a three-second shot of an outburst, eye roll or outfit mishap in the celebrity audience.

Gone are the days when the cultural clout of the Oscars was measured by TV ratings alone. Hitting ABC host-less for a second time in a row, and airing earlier in the month than ever (partly to prevent people from losing interest as...

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