When Netflix can turn original or new-to-you shows into global sensations, they need not depend on 'awareness doesn't equal interest' IP exploitations.
-level sensation, and I’d argue it is, the biggest, most important lesson that Netflix can take from it is as such: First, make sure you give creator Hwang Dong-hyuk a big bonus , because the South Korean filmmaker tellingthat he’s not making much money off the streaming sensation is a terrible look, especially as Netflix is still trying to position itself as a friendly home for inclusive/diverse artists and is still dealing with the fallout from Dave Chappelle’s allegedly/arguably transphobic...
The streaming giant should use its current viewership/subscriber advantage to not be as reliant or as concerned about rebooting, reviving or remaking “IP for the sake of IP” content. With over 200 million subscriptions, it stands to reason that lots of folks simply watch whatever happens to be the hot new television show or movie debuting on Netflix on a given week.
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