When women assume leadership roles, any sign of brashness or audacity is met with skepticism or censure
“ Female leaders are praised for conforming to expectations and steadying the ship when their company is in crisis. ”
The “untamed genius” halos over Musk, Bezos and others are deeply rooted in America’s long admiration for mavericks who challenge norms and revolutionize industries, attaining monumental success and influence sometimes at the expense of ethics or rationality. In contrast, when women assume leadership roles, any sign of brashness or audacity is met with skepticism or censure.
Brewer, another established executive, was appointed the CEO role at Walgreens Boots Alliance WBA, +1.43% during the height of the Covid pandemic to steer the company out of crisis, another instance of the “glass cliff” phenomenon. It’s virtually impossible for women leaders to get the expected balance right between assertiveness and likability. Assertive women are sometimes unfairly labeled as “difficult” or “bitchy” or “bossy,” perpetuating harmful stereotypes. When women do assert themselves in the workplace, their actions are called “aggressive”. This deters many women from speaking up, contributing ideas, or taking bold steps towards innovation that everyone would benefit from.
These trailblazing women understand that achieving true progress means more than merely emulating the patterns of male leadership. It demands a thoughtful, deliberate approach to dismantle outdated norms while simultaneously offering equal opportunities. They realize that perpetuating the status quo isn’t an option. By advocating for policies that promote fairness and by providing platforms for underrepresented voices, they break through traditional barriers and drive meaningful change.
Additionally, they actively cultivate allies who are genuinely supportive of their mission. Recognizing that change is a collective effort, they seek out like-minded individuals who are committed to dismantling barriers and fostering a more inclusive work environment. Together, they form a coalition that propels the cause forward, creating a united front against the deeply entrenched biases that continue to persist in the corporate world.
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