Welcome to the future of America: a chicken in every pot and a pro sports team in every backyard
Aliyah Boston and WNBA Commissioner Cathy Engelbert pose with an Indiana Fever jersey during the 2023 WNBA Draft.All of this growth is due, in large part, to the increasing demand for live sports.
This seemingly insatiable need for programming is a big reason why North American newcomers, like Major League Rugby and Major League Cricket, also have a good shot at survival. While they have a steeper hill to climb than MLS, the skyrocketing growth of soccer shows that Americans are willing to embrace sports that have traditionally done much better in Europe. And we haven't even gotten to the spring pro football leagues, XFL and USFL.
In other words, if you have ever dreamed of having a pro sports team in your neighborhood, there's never been a better chance it might actually happen. Subscribe to push notificationsNOW WATCH: Why MassMutual is all in on the Boston Red Sox, according to CMO Jennifer Halloran
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