The ‘pink tax’ and how to fight it: 'It’s another punch to the gut as we’re trying to manage our budgets right now'

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The ‘pink tax’ and how to fight it: 'It’s another punch to the gut as we’re trying to manage our budgets right now'
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Women often pay more for goods and services than men do, a concept known as the 'pink tax' or 'pink-flation.' Here are some tips on how to avoid it.

Trae Bodge, a shopping expert who lives in the New York City area, sees higher prices for products and services marketed to women everywhere: Socks, razors, shampoo and apparel are a few of the product types aimed at women that tend to cost more.

“I don’t know why brands think this is acceptable,” Bodge says. “It’s another punch to the gut as we’re trying to manage our budgets right now,” she adds, referring to rising prices across consumer goods categories due to inflation. “These are basic hygiene products that don’t need to be gendered,” she says. Shoppers can save by purchasing more generic or gender-neutral products instead of the gendered versions, she says. “Ultimately, [these products] are pigeon-holing what femininity looks and smells like, and that comes at a price.”Study the fine print Gonzalez Guittar urges consumers to take a close look at the ingredients and size information on the packaging to help make more informed decisions before they buy.

“You can get a competitive interest rate by shopping around and you don’t need to go through the dealerships,” Ayres says. Know your rights California and New York have passed laws against gender-based pricing, which provides a legal recourse for consumers who notice price discrimination based on gender. You can report violations to the New York State Division of Consumer Protection or the California Department of Consumer Affairs. Other states have proposed similar legislation.

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