The Pixel 6 was one good phone, the Pixel 7 can start a dynasty that would rival the iPhones and Galaxies...
The Pixel 6 launched with a brand new design, brand new chip, brand new camera sensor, and even the prices were brand new and undercut the competition! That was a lot of newness in one year, but lo and behold, Google mostly pulled it off! The Pixel 6 was and is great except for a few small kinks, and it has made a dent, but still it’s not quite the phone you find commonly on the street.
Having this kind of prime time marketing is something that gives tremendous opportunities to the Google Pixel brand and it is unprecedented. Canalys estimates that Google shipped 1.2 million phones in the US in the first quarter, but that is less than budget phone maker TCL, a name that you probably haven’t even heard of .
Even looking back at the revolutionary original iPhone, its sales picked up gradually rather than exploding in the very first year. It took time, and some may argue that 15 years after that iconic launch Apple is still growing those sales, so that momentum spans over more than a decade! Google has to fix all those flaws at first, but also it has to navigate an increasingly complex supply chain that is stretched thin due to Covid restrictions in China.
We would also argue that launching the Pixel 7 a bit earlier than the traditional late October release window would be very beneficial for sales.Finally, I am happy to see that Google did not announce a foldable phone at I/O. I have no inside knowledge whether it plans on making a foldable phone in the near future, but it's clear that a Google Pixel Fold would have been a huge distraction not just for the company, but also for possible Pixel 7 buyers.
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