Google has finally filled the 8-year-long void by launching the PixelWatch. Is the mere gesture to launch a smartwatch enough to salvage WearOS?
Last week, the Pixel Watch launched. As Google’s first premium smartwatch, it fills up the void that has existed for eight long-drawn years. During this time, Android users have felt the absence of a powerful smartwatch that offers an unadulterated Android experience, competing against the Apple Watch. Google arrives late to the party, at a time when brands already imagine successors to smartphones, and Apple and Samsung have strongholds in the market.
Before the launch of the Apple Watch, Wear OS was one of the leading smartwatch operating systems. It engaged manufacturers such as Fossil, Huawei, ZTE, Ticwatch, Motorola, and LG, and could easily expand its market share by introducing its own smartwatch. Google has been distant, disinterested In March 2014, Google was seated fairly comfortably in the smartphone market when it set out to explore another avenue to capture. Android Wear was introduced following co-founder Larry Page’s vision to make the mighty search engine accessible through every interactive device. Smartwatches seemed to be definitive extensions of smartphones, which, by then, had started to transgress the boundaries of easy usage.
In the years to come, as the Pixel lineup matured, Google kept fans itching for a worthy Apple Watch contender as the tech giant continued to reel under losses from the hardware division and lower-than-anticipated acceptance for its Pixel lineup. Not just phones, Google couldn’t do much to salvage its premium tablets and laptops. Google’s wan confidence in its own Wear OS platform continued to drive other companies farther away.
And then we have the hardware problems The Pixel Watch features a round dial with thick bezels, a design many, including myself, have detested. The Pixel Watch only comes in a 40mm size, making it a less desirable option for people who either have big hands or prefer big watches. The choice of a circular bezel instead of a square or a rectangular one has also been contested and dismissed. Besides aesthetics, the internals aren’t exactly exciting, either.
Avi Greengart, industry analyst and founder of Techsponential, writes, “To keep people from slowly bleeding over to iOS, Android badly needs a successful watch beyond Samsung’s Galaxy Watch . The Pixel Watch does not appear to be that watch, at least not yet.”
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