For 30 years, customers have been able to buy a can of AriZona iced tea from gas stations and corner stores for 99 cents. It's been able to stay that way due to the sheer stubbornness of its billionaire owner.
of iced tea — it's 680 ml, or more than 90% of the liquid in a bottle of wine. And you can buy it for 99 cents in gas stations and corner stores across the country,The stubborn refusal of the drink's manufacturer to raise prices has everything to do with the fact that it's controlled and owned by a single billionaire, Don Vultaggio, who has no fiduciary duty to maximize profits or shareholder value.
Against that is inflation itself — especially in the prices of aluminum, for his cans; corn syrup, for his drinks; and diesel, for transporting his wares to wholesalers.The result is much tighter margins, every year.
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