The Recording Industry Association of America's chairman/CEO Mitch Glazier reflects on how the trade organization has helped labels navigate a changing business for seven decades.
By the 1990s, the RIAA had become a force in national politics, litigating and lobbying to protect the interests of labels as the recording business grew. The organization played a major role in pushing the Digital Millennium Copyright Act, especially the provision that makes it illegal to circumvent, or distribute a method to circumvent, copyright protection.
The biggest milestone — and it took years to get there — is the law that’s boringly called the Digital Performance Right in Sound Recordings Act of 1995. The RIAA got together and said, “What if someday there’s a — they called it a ‘celestial jukebox’ — and anyone, instead of buying a record, could just push a button and listen to any song.
And one could argue that these policies you pushed for helped establish an environment in which streaming could succeed. The SMART Copyright Act basically recognizes that the cooperation Congress wanted — platforms and creators getting together to develop ways to protect copyright online — didn’t happen. So now Congress is trying to create incentives to fix the interpretation failures of the DMCA. What is realistic is Congress figuring out how to enforce voluntary cooperation because there are incentives on both sides that didn’t exist 20 years ago.
Right now streaming seems to be driving a boom for labels, while some artists and songwriters say they’re splitting pennies. This is one of those issues that has a lot of nuance. The record companies take incredibly seriously their role in helping new artists develop careers in the streaming age, which is difficult to do because there are 60,000 tracks uploaded every day. It’s about where that revenue goes — to artists who already have a lot of leverage versus being able to be used for the next generation.They have achieved a level of success where their focus may not be the same as ours.
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