Amazon invested $1 billion in its new 'Lord of the Rings' adaptation, 'The Rings of Power,' and its cast hopes it'll bring longtime and new viewers.
With a $1 billion investment from Amazon, the series based on the lore of J.R.R. Tolkien’s “Lord of the Rings” series hopes to welcome both longtime fans and new viewers to Middle Earth.
“It’s going to turn a whole new viewership on to Tolkien," said Benjamin Walker, who plays the High King Gil-galad in “The Rings of Power." The series is set thousands of years before the stories of “The Hobbit” and “The Lord of the Rings," which have grossed more than $1.8 billion as a film franchise since the release of the 1978 animated movie.
But beyond its artistic ambitions, Amazon’s investments into “The Rings of Power” are part of the company’s strategy for streaming dominance.
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