Launched in 2018, the wedding-favorite Camellia shoe is having its best year yet:
It's easy to see the appeal of the Camellia: There's a beautiful dichotomy between the delicate pleats and the strong silhouette. It's whimsical but grounded, bold but subtle, romantic but tough, special but practical. And at $395, it feels more accessible in comparison to many designer bridal shoes that can ring in upwards of $1,000. In Randall's words, "It's a shoe that has so much detail, but in a quiet way — a 'wow' shoe that isn't totally over-the-top.
Buyers at the major retailers that carry Loeffler Randall agree. "Loeffler Randall's Camellia and various bow styles are definitely the DNA of the brand," says Gia Marchesano, buyer for women's shoes at Bergdorf Goodman. "The styles speak to our customer's need for effortless and feminine silhouettes that they can wear to any occasion — and the block heel is a definite must for summer outdoor weddings.
Revolve initially saw how successful the Penny Bow Mule performed in 2018, so it invested in the Camellia in 2019. "Both shapes with this bow have been such strong performers for our business," says Lauren Yerkes, the e-commerce giant's chief merchandising officer. "This style has such a versatile shape. The bow is a fun novelty detail, but there's also a comfortability aspect as well.
"When we all leave market loving one particular silhouette, we know we have a winner, and that was the case years ago with Camellia," says Beth Kanfer, fashion director for women's footwear and accessories at Nordstrom. "Every footwear brand tries to create that one iconic shoe to become known for. Jessie and the team nailed it.
Randall wants to make it clear that she didn't deliberately design the Camellia as a "wedding shoe." She approached it the way she does any Loeffler Randall style: with the goal of creating a versatile design that can be dressed up and down, worn just as easily with a cocktail dress as it can with jeans. But when it became clear that consumers were wearing the Camellia to weddings, the team started leaning into it.
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