While men painting their nails is nothing new—thanks to folks like David Bowie and Kurt Cobain—the men of today seem to have taken it up a notch.
Nail art has long been an analog messaging system primarily used by women—a morse code for self-expression—and now celebrity men like Scott and Marc Jacobs, Jonathan Van Ness, Asap Rocky, and Harry Styles have caught on. The MANicure is on the rise. “It all started with Demna Gvasalia at the Balenciaga show a few years ago,” says Kawajiri, who was responsible for all the male nail art at the show and has been doing the designer’s personal nails for years.
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