German carmaker has agreed not to contest Citroen’s use of X in cars like C5X, while BMW gets to use Citroen’s XM name
X8-based XM concept
raised some eyebrows among folks who remember the wedgy 1990s Citroen sedan of the same name. It’s not like anyone is likely to confuse a 700 hp SUV with a cultish French luxury saloon, but it’s still unusual for one carmaker to directly lift a name from another. Who remembers whenAccording to Citroen the two carmakers have embarked on a mutual back-scratching exercise that allows each brand license to directly borrow badges, or use names that tread uncomfortably close to the other’s territory.
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