Despite being number one at the box office over the weekend, the DC Universe film didn't bring in impressive returns.
film, which had a 54 million dollar opening, shows a pretty significant slowdown in audience excitement for the film franchise. Shawn Robbins, chief analyist at BoxOffice Pro says that, “It’s a soft start... Comic book films are steadily showing that without an event-level hook, it’s difficult to live up to predecessor performances.”
There’s a lot of reasons why this could be occurring. Less than glowing reviews, a general fatigue for superhero films, a murky marketing campaign, the lack of name-brand superheroes or even the recent shakeup at DC Studios, now under James Gunn’s purview, could all be a reason for the slowdown at the box office.
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