The FTX Arena, home of the Miami Heat, has become the latest sports venue to sign a naming-rights agreement with a company that later found itself in financial turmoil
The FTX Arena, home of the Miami Heat, has become the latest sports arena hit with the naming-rights curse.
Friday, joining a list of once high-flying companies that ran into financial trouble after signing naming-rights deals for stadiums and arenas. FTX plunged into financial turmoil over the course of a week, leading to the resignation of Chief Executive Sam Bankman-Fried. The company said it would begin a process to review and monetize assets for stakeholders.
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