For generations, Black Americans have recognized the end of one of the darkest chapters in U.S. history with joy, in the form of parades, street fests, music and cookouts. Take a look at the origins of Juneteenth and how it became a federal holiday.
The U.S. government was slow to embrace the occasion — it was only in 2021 that President Joe Biden signed a bill passed by Congress to set aside Juneteenth, or June 19th, as a federal holiday.
Laura Smalley, freed from a plantation near Bellville, Texas, remembered in a 1941 interview that the man she referred to as “old master” came home from fighting in the Civil War and didn’t tell the people he enslaved what had happened. Granger delivered General Order No. 3, which said: “The people of Texas are informed that, in accordance with a proclamation from the Executive of the United States, all slaves are free. This involves an absolute equality of personal rights and rights of property between former masters and slaves, and the connection heretofore existing between them becomes that between employer and hired labor.”
The national reckoning over race ignited by the 2020 murder of George Floyd by police helped set the stage for Juneteenth to become the first new federal holiday since 1983, when Martin Luther King Jr. Day was created. Like most holidays, Juneteenth has also seen its fair share of commercialism. Retailers, museums and other venues have capitalized on it by selling Juneteenth-themed T-shirts, party ware and ice cream. Some of the marketing has misfired, provoking a social media backlash.
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