The new Philly-themed sneakers initially will only be available locally. Lapstone & Hammer, along with Creme, played a large role in the design.
The story behind the Nike ‘Philly’ Dunks, featuring a color-changing swoosh and plenty of local Easter eggs
When Nike approached Lapstone & Hammer, one of two local streetwear and shoe stores involved in advising what best represents an authentic Philly shoe, owner and founder Brian Nadav wanted to make sure the national brand properly told the story of native Philadelphians — one that doesn’t.
The gray cracked leather on the front of the shoe and on the Nike swoosh represents the concrete of the city. One of the swooshes on the shoe has a material that changes color as it wears down to represent “the hard outer shell that some Philadelphians might have. But when you get to know us when you get to see our true colors on the inside. We are bright; we are vibrant,” Nadav said.
“Our team gave them feedback from real Philadelphians on what they wanted to see in a Philly sneaker and what that was. It was about the City of Brotherly Love, the city of neighborhoods, the city of tough love … the mentality that we have here, this underdog story.”
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