Audiences said let's go to the movie theater for 'The Super Mario Bros. Movie' this weekend. The animated offering powered up with $204.6 million in its first five days in North American theaters, including $146.4 million over the weekend.
"The Super Mario Bros. Movie" this weekend. The animated offering from Universal and Illumination powered up with $204.6 million in its first five days in 4,343 North American theaters, including $146.4 million over the weekend, according to studio estimates on Sunday.
"This partnership between Nintendo and Illumination is just incredible and led to this extraordinary performance," said Jim Orr, Universal's president of domestic distribution. "$377 million worldwide is just astounding and a testament to how important outside of the home activities are for families," said Paul Dergarabedian, the senior media analyst for Comscore. "Kids and their parents collectively were able to go out, have an outside the home event for the whole family at a relatively bargain price compared to a trip or a sporting event."
"'Air' found its audience. It's a solid gross," Dergarabedian said. "This one is in it for the long haul."
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