‘The Super Mario Bros. Movie’ Global Box Office Levels Up Again
While the Summer box office has been very hit-and-miss, one family film refuses to leave theaters. That film would be The Super Mario Bros. Movie which, after over three months of release, has crossed another major milestone at the international box office. The Illumination film, based on the iconic Nintendo franchise of the same name, has crossed $770 million at the international box office with $770.46 million bringing in $1.5 million this weekend.
On top of that, Super Mario made another $70,000 domestically in its 18th week of release this weekend. That’s only a 13% drop in 161 territories bringing the film’s entire domestic total to $573.9 million. At $1.34 billion, Super Mario is still the only film in 2023 to cross the billion-dollar mark at the worldwide box office despite some huffy competition.
What Was the Key to Super Mario’s Success? In a year and Summer where nostalgia failed to bring people to the movies, Super Mario rose above the rest because its namesake is one of the most recognizable worldwide. Super Mario as a brand is everywhere. Like Bat Mania in the late 80s or the Pokémon craze of the late 90s, you can’t go on the streets without seeing the video game’s most cherished Italian pumper on a lunch box or backpack.
Where Can You Watch Super Mario? The Super Mario Bros. Movie is now available to watch at home on digital and Blu-ray, but the film is still playing in select theaters. Super Mario will also be streaming on Peacock starting August 3.
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