Getting toddlers in cinemas to scream “Nintendo!” is the company’s attempt to maintain Mario's reign. And it's working. Via WiredUK
And the children turned out in force. Video game adaptations have been doing well for a while now, but, and is likely to remain the highest grossing film of 2023. It’s easily the biggest video game movie of all time, on course to destroy titles like. This kind of success feels like a turning point, like there’s something that the other 60-odd video game adaptations in the works can learn from the brothers Mario. But the fact is, few—if any—of those movies will replicate what this one has done.
In that context, calling Mario a “game character”—as you might call, say,—is so ridiculously reductive of his iconography that it is almost meaningless. You could argue Mario is as recognizable as Superman; you’d be wrong, but you wouldn’t be laughed off the Reddit forum. To promote the 2020 Summer Olympics in Tokyo, the late Shinzo Abe, Japan’s prime minister, appeared out of a warp pipe in oversize overalls, waving a red M cap.
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