A former retail worker, Subur Imam Hidayat began teaching his neighbors the art of content creation and YouTube monetization. His village has now become the unlikely heart of Indonesia’s growing YouTube community. Via WiredUK
Hidayat transformed his garage into a workshop, where people from across the archipelago come to learn from the YouTube master. “My home has become like the headquarters of YouTubers,” Hidayat says. “Young and old people came to learn from each other and to collaborate. It’s open 24/7, basically like a place to hang out.”
Hidayat has become a role model that other villagers have followed—there are around 150 in his hamlet alone, he estimates. Take Angga Pradipta Heriyansyah, for instance, a 30-year-old man better known as Alex. Heriyansyah worked as a factory worker for eight years in Bondowoso and another year as a food peddler on the holiday island Bali before returning to his hometown in 2020.RB Official
“We don’t use scripts,” says Heriyansyah, who acts as creative director. “We just improvise. One of the tricks is to quickly materialize what’s trending nowadays, especially within the socioeconomic realm. Because inspirational, daily stories are always close to the heart of the people.” Another trick: Always use a good thumbnail.
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