The true origin story of Mardi Gras in America.
were the first ones to throw the MoonPie at Mardi Gras,” said Judi Gulledge, executive director of the Mobile Carnival Museum. The Maids of Mirth are one of the all-women Mystic societies that ride during the parade season, Gulledge added, noting that they brought MoonPies back to Mobile in the late 1950s after some of the members discovered them on a visit to Chattanooga, Tennessee.
The MoonPie—a layer of marshmallow sandwiched between two graham cracker cookies, then covered with a hard frosting—soon became the most popular Mardi Gras edible in Mobile. Traditionally, chocolate- and banana-flavored MoonPies were the staples and still maintain their place among the hierarchy. But over the years, more flavors have become available, such as caramel, mint chocolate, and peanut butter.
The parade route in Mobile stretches for several miles, and goes through the downtown part of the city that enjoyed a booming renaissance business-wise in the early 1990s. Gulledge said the increased options in the area—from bars to restaurants to music venues—gives the local and out-of-town visitors something to do in the area besides visiting a parade. Having those choices “spurred more people to come down to visit,” she added.
On the all-day affairs, dipping into any number of restaurants downtown provides a nice respite in between parades. The original
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