Reese's Peanut Butter Cups and their spinoffs rank highly. Skittles? Not so much. Here's fivethirtyeight's ultimate Halloween candy power ranking.
The table adjacent to this paragraph simplifies that “coef.” column. If a hypothetical candy had chocolate in it, we’d expect its win percentage to rise by about 20 points. If it’s fruity, we’d expect it to rise by 10. If it had nuts, we’d also expect its win percentage to rise by 10, with wafers or crisped rice rising by 9. And nougat and caramel don’t bring a ton to the table. A candy being hard — like a lollipop or jawbreaker — actually knocks about 5 points off its win percentage.
Which brings up an obvious question: Can we build the perfect Frankencandy based on this information?
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