The viral croissant-making video we can't stop watching. 🥐
, the cinematic masterpiece follows the process of a croissant’s formation from loose flour, to lamination, to lovely finished product. There’s suspense, there’s drama, action, and even surprise! Hello, Academy, are you listening? I think you missed a contender in the Best Picture category?
The video deserves one viewing at worst and about 40 at best. I, of course, have some favorite moments: the unbelievable long and lithe strip of dough, with an even longer and lither core of butter, being folded over and over onto itself, the blink-and-you'll-miss-it transformation of an isosceles triangle into the iconic conical croissant shape, and the surprise cameo of a child in a pink shirt. The video racked up over 300,000 views quite quickly.
As for its inspiration, the bakery’s owner, Patrick Ascaso, had this to say: “We made the first video in December when we had all hands on deck, including our 8-year-old daughter, packing the tens of thousands of frozen croissants we ship each holiday across the country through Williams Sonoma. We decided to create a video of our bakers making a croissant from scratch, a 30-hour process, for those we ship and those we sell fresh-baked every day in our bakeries.
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