The 57-year-old arts organization is building its Hispanic customer base with works like the art-themed Spanish-language opera opening Oct. 29
San Diego Opera is celebrating its growing Hispanic audience and the upcoming world premiere of its Spanish language opera “El ulitmo sueno de Frida y Diego” with new branding logos and a series of show posters designed by prominent Mexican artist Raúl Urias.
The season kicks off Oct. 29 through Nov. 6 with composer Gabriela Lena Frank and librettist Nilo Cruz’s new opera, which translates as “The Last Dream of Frida and Diego.” It’s the fictional the story of Mexican muralist Diego Rivera praying for one last visit from his late wife, painter Frida Kahlo, who returns from the afterlife on the Day of the Dead to rekindle their passion one last time.
“San Diego has a rapidly growing Hispanic population and with that in mind, we set out to explore illustrators who would provide that infusion of Latin culture to celebrate the new season and the world premiere,” Esser said in a statement.The new logo has a playful, more youthful look and bright color scheme, and the new marketing tagline, “Every Voice Tells a Story” reinforces the company’s mission to tell stories that celebrate the expressive power of the human voice.
The marketing poster for San Diego Opera’s “The Falling and the Rising” designed by Mexican artist Raúl Urias.
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