Each patch was strategically developed to match up with one of the brand’s wearable wellness offerings.
patches, is diving into the skin care category with its Brighten Up Eye Patches, $15; Clear Up Blemish Microdarts, $15; De-Puff Eye Patches, $15, and Un-Wrinkle Wrinkle Microdarts, $15.,” said the brand’s chief executive officer Cedar Carter.
“Each of the two microdarts and under eye patches are meant to match with one of those consumer need states that we felt our brand has had the most success solving for our customers,” Carter said.“We always have distributed our brand through beauty retailers in a beauty section,” she said. “It’s addressing the same consumer needs in a more holistic way, so it’s not too big of a leap for us.”
“Skin care patches are much more easily understood than our current line of patches,” she said. “There was a lot of education that needed to happen there and probably still does because it’s a new category.” While The Good Patch is available in major retailers like Target, this launch will roll out first in indie retailers.
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