'Stay at home' stocks like Peloton and Netflix could be refuge from coronavirus sell-off, says MKM
are among a handful of companies that MKM Partners identified could rise despite the broader market sell-off.
"We tried to identify what products/services/companies would potentially benefit in a world of quarantined individuals. What would people do if stuck inside all day?," JC O'Hara of MKM Partners said in a note. The firm's recommendations are already being borne out by investors. Shares of Peloton, which sells stationary bikes for at-home workouts, are up more than 14% this week, while the S&P 500 is down around 9%, on pace for its worst week since the financial crisis in Oct. 2008. Netflix is up nearly 2% as of mid-day Thursday, while the S&P is down almost 2% .
are also up more than 5% for the day so far as companies increasingly have looked to move in-person meetings to the virtual world.
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