Franklin & Sons dives into a booming market expected to eclipse $8.6 billion in sales before the end of the decade.
The Global Brands portfolio includes actually spirits as well. How does marketing and selling a tonic differ from booze? What makes it more challenging and/or easier?“Being able to partner with a huge network of spirits brands is what is truly special when relaunching the Franklin & Sons brand.
Any plans to debut new products in the coming months or is this the core portfolio in the US for the foreseeable future?“We have launched with 11 flavors. You can pick a spirit for a base for drink, and we have in our US line-up at least one mixer that will create a remarkable drink when paired or enjoyed on its own. Franklin & Sons have been drinks pioneers since the Franklin brothers returned from the US and started the company in 1886.
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