The company is committed to keeping its iconic beverage 99 cents.
Unlike Snapple, a competing tea brand that is under the beverage giant Keurig Dr Pepper, AriZona is privately owned. This means Vultaggio has total control over the price of his products.
Just about everything a can of tea needs has become more expensive; however, the supply price increases are still no match for AriZona. While the cost of aluminum has doubled over the past 18 months and the price of high fructose corn syrup has tripled since 2000, the company has been able to maintain itsFor instance, AriZona is producing a high volume of drinks at its New Jersey-based factory, using 40% less aluminum in its cans, and having drivers make deliveries at night to avoid traffic.
"Your company has to deal with cost increases, but your customers have to deal with cost increases too," Vultaggio told theWhile AriZona's other drinks and snacks sell for higher prices and have higher margins, the iced tea reigns supreme for the brand, with 1 billion 99-cent cans selling per year. This makes up about a quarter of the company's total revenue.
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